Tuesday 8 March 2011

WEEK 18



Whilst doing research for my second ancillary project, I came across the movie magazine 'EMPIRE'. Look at some of their front covers I noticed a key detail. When advertising a film on the front of their magazine they tend to have a theme that goes with the film. For example, looking st this 'TRON LEGACY' feature on the magazine, you notice that the magazine's theme, i.e. the text, subheadings, masthead and so forth look as if they're part of the movie. Giving the film more significance, as the magazine is revolving around its feature. I wish to incorporate something similar on to my magazine. As my poster and trailer have aspects of fire in it, I want to make fire, or the colours orange, black and or gold predominant on my magazine cover. Just like the 'TRON LEGACY' cover, I would like my magazine to only have one picture; a picture representing my film. This will give it more significance and make it the main attraction. For cover lines it would be wise of me to mainly focus on films as its a film magazine. I can talk about upcoming films, film reviews, interviews with stars or upcoming events to do with . I noticed that some pictures appear in front of the masthead whereas others appear behind it. This could be due to the significance of the film or popularity. As my film magazine will not be an established franchise I'll make my film appear behind the masthead, so that the masthead is clear enough for the audience to read. Some magazines like EMPIRE can have the masthead behind the main subject because it is a well known established magazine.

Here are some other posters I looked at

WEEK 16 - 17




The text for the film I created for my film I decided to incorporate it into my film poster.

I thought the idea of a film poster dominated by text would be a different approach. In doing so it meant I would have to put a lot of effort into the text as that would be the subject for my poster. So what was actually a design meant for a landscape layout, I transformed the text into a portrait A4 image, as I could work better with that layout. I also added fire to the top of my text so I gave of the image that it was on fire. In order for me to make it look more realistic I brightened up the text (top half mainly) so it literally looked lit up.

Here’s my first draft poster. As you can see the text in the centre looks more yellow and is brighter. I decided to use the render tool > lighting effects on the text to emphasize its significance and also to darken the edges at the same time. Looking at other film posters for horror films I noticed that it’s normal for the edges on the poster to be black or any other really dark colour. This puts all the attention on to whatever’s in the centre. I decided to reverse the roles of the text and the picture because usually on film posters the image is usually dominant and the text would be there to support it. However in this case it is the other way round.
As you can see I also took time out to make a little production logo for originality and detail. This gives my poster more realism (this is located in the bottom right of my poster.